red. oh, where do i begin? i love it. it’s sassy. it commands attention. and it’s also mushy + lovey. oddly, those kinda describe me. my mom has called me ‘sassy britches’ (for as long as i can remember)…i absolutely crave attention from those i love (youngest of 2, not my fault), and i’m a sucker for love (yep, big softie). and while i could go on (and on) about me + my love for red, that really adds no value to anyone’s life whatsoever.
but this does: today is GO RED day. and why? how can wearing one (fabulous) color on one single day make a difference? oh, it can. it’s amazing what can be accomplished when passionate people join together and make noise. and it will be noisy as we join forces with american heart association + go red for women to kick off our 3rd annual BLOG YOUR HEART OUT campaign. the message behind this ultra-viral, social media-driven initiative is to rally others to spREaD the word about heart disease.
how? not only are we harnessing the viral nature of social media to tweet/facebook/pin to our little hearts’ content, but we’re featuring 4 fab bloggers who have a heart for helping others to blog throughout february to raise awareness. and together, we are rallying bloggers around the world to join us to blog about heart disease on one day. yep, one day. major noise. ok, so random blog-reader, how can YOU get involved. well, i’m so glad you asked. here’s a little exercise (ok, no calories are burned, but it’s worthwhile):
i am a:
so why? why, oh why would we do this? well aside from my obvious love of red, no that is not my motivating factor. 2 things:
my family means the world to me. and with heart disease prevalent on both sides of my family, i wanna do all i can to keep those i love around for a long time to come. and do what i can to do the same for my (future) little ones. at the end of the day, all that really matters is those we love.
my passion is my company, but more importantly, my customers. or as i lovingly call them, my fitbookers. and with over 90% of our customers being women, i see it not as an obligation, but my very real responsibility to raise awareness around the #1 threat to their health. see, it doesn’t matter if we have a small group of people with 6-pack-poppin’ abs, if we have an even larger group of women who are at risk for losing their lives. this is a serious matter and one that i’m whole-heartedly committed to.
so with that: join me for the next month as i BLOG (my) HEART OUT.
join me, won’t you?
[if that’s a yes, leave a comment with how YOU are taking one or all of the take (heart) action steps above. i’ve been known to give away fun things when someone or something touches my heart.]
with all my HEART,
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