our very own marketing + community creator is PREGGERS!!! could we BE any more excited?! as a health-conscious person, laura already knows that the best way to bake up the healthiest possible lil' bun in that oven of hers is through clean eating + a sensible exercise routine. but laura has an extra little secret weapon to ensure she approaches her pregnancy as the (wo)man with a plan: our 40-week fitbook mama2b.

visit the blog to get the scoop on laura's pregnancy + to find out how mama2b helped her get through her first trimester, nausea + all.


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one might say that without this fabfitbooker, there would be no fitbook at all. why? because not only did mr. mader father our chief fitlosopher, he nurtured her entrepreneurial spirit from the day that his spunky, curly-mopped 7-year-old declared she was going into business.

which worked out well for rick, as nearly three decades later, this proud papa wielded his baby girl’s flagship fitbook to help him lose weight, ditch the meds, and get hooked on whole30.

check out the blog to find out what happened when fitbook's founding father embarked upon his health journey with his fitbook (and little girl) by his side.


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swimsuit shopping + body confidence aren't words most women would ever dare join together in one sentence. because let’s be real: wrestling our way into a teeny bikini (on top of our undies, to boot) + standing back to behold the dimpled results beneath the most unforgiving of fluorescent lighting? not our best look. but we owe it to ourselves to make the most of those steamy summer days, oozing with confidence.

need a little boost to get through this year’s bathing suit browsing? head to the blog for 4 tips for swimsuit shopping with confidence - and a healthy dose of humor. 


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the 3-week countdown to toasty temps + bare buns is onwhich means it’s time to take things up a notch. now, we’re not big proponents of that whole crash-dieting-to-fit-into-a-bikini thing, but we are so down with picking up a few extra healthy habits to help us start our summer with a bang(in’ healthy bod).

wanna get in on this?? check out the blog to find out how you can win big just by following along as we countdown to summer with daily goal-getting challenges for the next 21 days.



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let’s face it: no matter how awesome your bod is, we all aim to banish the bloat before we slip on that bathing suit + prance around the pool. it’s just human nature. which is why we’ve got the tips that’ll trim that tummy just in time for summer fun in the sun! 

check out the blog for 5 surefire ways to beat the bloat before you (pool) float.


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we believe the children are our future. when 15 million little ones - one in every five - are living in poverty in the U.S. alone, that definitely sounds an alarm. in fact, despite the fact that we are one of the richest nations in the world, almost 40% of american children spend at least one year in poverty before the age of 18. together, for #rednoseday, let's make a difference. 

we've got 3 ways that you can get involved + help us help a kiddo in need. visit the blog + learn how 1) sporting a #rednose, 2) shopping for a cause, and 3) giving back can literally change a life. 

bonus: we're matching whatever our fitbookers give, so #noseson goal getters!


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hey, y’all! katy here, your friendly resident fit foodie. here at fitlosophy, we talk a lot about gratitude. some might even say we shout about it from the rooftops - hence our adorable assortment of fitspiration gratitude journals. but i’m just gonna be honest: i’d gotten out of the habit lately. why? after a lifetime of being the “petite” one, of being a size 2, of never really having to worry about my weight, i suddenly + mysteriously found myself on the receiving end of more than 10 extra pounds. 

check out the blog to see how my new morning ritual (hint: it involves gratitude) is helping me ditch the pounds.


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what would we do without our moms?? after all, who else is our first nurturer, our first teacher + our first love, all wrapped into one wonderful woman? and whether you’re fortunate enough to celebrate this mother's day with your own mother, or spending it remembering all the things you miss about her, one thing’s for sure - she sure did teach us a lot.

check out the blog for a few of the life lessons our darling mothers imparted upon us that really stuck.  

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spring + summer are rife with opportunities for imbibing in a festive cocktail or two. 

cinco de mayo, the derby, memorial day - we could go on + on. but they also mean you're spending lots of hours logged in bathing suits, which is why we’ve rounded up some of our favorite libations + slimmed ‘em down for maximum summer appeal.

sip our slimmed down strawberry-basil skinny margarita for cinco de mayo - or a mint julep granita on derby day. not a drinker? no problemo - we've got a virgin blueberry + rosemary fizz to tickle your alcohol-free fancy.


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registered dietitian meg had so much success losing her baby weight with fitbook that when she developed a healthy weight loss challenge for her co-workers as part of the company’s employee wellness initiatives, she made our 12-week fitness + nutrition journal the centerpiece of the program.

find out what happened when meg's fellow healthcare professionals battled to become the biggest loser (and collectively lose 81lbs) - fitbooks in hand! 


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