reward thyself. who else loves filling out that little red-hued reward box in their weekly planning pages? and better yet, who isn't thrilled to check that "yep" box in the weekly wrap-up that answers the question: "did your earn your reward?" it's a simple yet glorious thing. in fact, that’s why we created fitbook around the philosophy of goal-setting + reward-reaping.  in fact, research shows that smaller, more frequent rewards are more effective than one big reward. 

need some ideas? head to the blog for 21 fun little rewards that won't break the bank.



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this valentine’s day, we’re forgoing the typical candy hearts + love poems, in favor of celebrating the greatest loves of our lives: our fabfitbookers. now don’t get us wrong - we embrace any holiday that pays homage to L-O-V-E, but let’s be honest, this day can be quite a bummer for those of us who have yet to find our lobster (no FRIENDS reference left unturned over here, #notsorry).  

in honor of this day of love, we caught up with a few of our #fabfitbooker crushes to see what they’ve been up to since we last talked. check out the blog to read all about our forever valentines, the reason we do what we do, the ones who warm our hearts.


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we heart valentine’s day, but the standard dinner-out + box of chocolates is kind of played out, not to mention expensive + lacking nutritionally. so what’s the sweetest thing you can do for your love (or heck, even your gal pal) this valentine’s day? take care of their heart (literally) by cooking up a full day’s worth of simple, heart-healthy meals that will make your 'em swoon from morning to night! now that’s L-O-V-E. 

whether you're brunchin' with your bestie or dining in with your darling, these 4 heart-healthy recipes are a surefire way to show 'em you care. nothing says love like a healthy heart! 


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our #targetlove coupled with our love of all things fitlosophy really got us thinkin’ about L-O-V-E. and with valentine’s day coming up, what better way to show the ones you love just how much you care than an inspired pair of fit gifts? 

find out how we paired sweet finds from the famous dollar bin at target with our fitlosophy faves to give you + your valentine even more to love.


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did someone say ROCK THE RED???
oh, don't mind if we do! we at fitlosophy heart red. and we heart you. so we want to take a moment to have a serious convo with our fiercely fabulous female fitbookers. head on over to the blog as we talk about: 

* heart disease being the #1 killer of women in the U.S., killing 1 in every 3 women, to be exact.

* how to prevent it - because good news, most of those deaths are preventable.

* 4 ways to #goRED for heart month, including a heart-healthy apple-berry "pasta" with almond butter "sauce" recipe. (yum)

finally, come take a peek at the RED hot new (limited) addition to the fitbook family that gives back 14% to American Heart Association + Go Red For Women. join us as we help raise awareness for women's heart health the entire month of february!

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we don’t know about you, but we’re in desperate need of a social-media hiatus these days. aside from the negativity, it’s a complete time-suck. a digital detox is in order.  meet our new fitdesk calendar - now available at walgreens!

here are 4 ways you can get your daily dose of info AND inspo - NO digital device required.


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one issue that seems to be relatively widespread amongst us women at the moment: hormone imbalance. in fact, 80% of us will experience it at some point in our lives, causing issues like fatigue, depression and weight gain, just to name a few.

the good news: anti-inflammatory turmeric can help you turn things around, naturally. 


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our absolute favorite thing about what we do, hands down, is hearing from our fitbookers about how our products have played a part in changing their lives. case in point: we met missy when she came up to our booth at a conference last fall. she bounced into our booth, grabbed our chief fitlosopher by the arm + exclaimed: "i lost 160lbs with fitbook!" she went onto explain that as a fitbook devotee (and registered dietitian), she knew what she should be eating, but she just never followed her own advice...until she found an accountability fitbook

check out the blog to find out how she did it + how you can share your story as well.


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we all have our habits. humans are, after all, creatures of habit. we find comfort in knowing what to expect. some habits, like flossing or never missing a workout, are a boon to our intrinsic need to better ourselves. others, like turning to our main men ben + jerry after a bad date, are just plain destructive.

check out the blog for 5 habits we challenge you to break like NOW.


when you’re in the business of fitness, you’ve been around the block a time or two when it comes to protein powders. we’ve tried ‘em all: whey, pea, brown name it, it's been in our fitfuel mixer.

check out the blog to see what happened when we switched up our protein game with a little collagen.


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